Boosting Marketing Campaigns: Why RCS is More Effective Than SMS and MMS

Brands want more than just simple messaging tools in the fast-paced world of mobile marketing in order to draw in customers, encourage interaction, and provide genuine value. Although MMS and SMS have long been the preferred mediums, Rich Communication Services (RCS) is a potent newcomer to the market. Additionally, it is altering the game. RCS is the next big thing in mobile texting;